About Us

Me'a Esrim is derived from the Hebrew expression, "Ad me'a v'esrim", which means, "May you live until a hundred and twenty".  Based on a biblical verse from the Book of Genesis, we use the expression to wish people we care about a long and healthy life.

Health and wellness can be manifested in many ways. Proper skin care is an integral part of our wellness. Skin, our largest organ, which covers and protects us, also reflects the overall state of our health and wellbeing. Because it is porous, the skin readily absorbs the creams and cleansers we spread on it.
Taking our cue from nature, we carefully select therapeutic plant extracts, oils and their derivatives to create the perfect blend for maximum health benefits. Each product is infused with aromatic essential oils, whose healing properties and scents evoke emotion and memory that help us to reconnect with our true essence. 

Me'a Esrim products are designed to nourish, soothe, protect and heal the skin.

We believe in going beyond 100% – we invest 120% into our products. In today's world, it is so easy to quickly mass produce, use cheaper ingredients and cut corners.

Me'a Esrim creates face and body care products using only high-quality, all-natural ingredients. We never compromise on quality.

Our products are lovingly hand-created in small batches, using only the finest ingredients. Our soaps are crafted in the traditional method, the old-fashioned way, using only our hands and hearts.

At Me'a Esrim, we believe in giving. We contribute 10% of our profits to organizations that support a healthy lifestyle that enables people to live full and healthy lives – until 120.

about me

Dr. Rochelle Dweck

Founder Me'a Esrim

My maxim for life is, "Health: total freedom from all signs of discomfort and pain in the body and soul…with readily available, flowing life-force energy." (Gilia Gilad, with permission).

I have devoted my professional life to health and healing both mind and body.  As a practicing psychologist, certified yoga instructor, and a graduate of natural health science programs (aromatherapy, herbology and herbal treatment, natural pharmaceutics and cosmetics), I have guided and supported many people on their journey to a healthier life.

As a nature lover and forager, I love collecting herbs, plants, and flowers from the garden and using them to create my soaps and beauty products.